Turo allows its 200,000 members who are car owners to post vehicles online and rent them out for as little as $10 a day. Turo officials say their company is a technology platform that allows car owners to earn extra cash, not a rental car company....Instead of waiting for the competition to comply, the rental industry has introduced bills replete with new regulations for car-sharing companies in more than a dozen state legislatures across the United States — including a bill under debate in Maryland’s General Assembly. If turned into law, those regulations would treat car-sharing companies like traditional rental car companies....“The advantage peer-to-peer has over traditional rental companies is they don’t own the fleet and they’re more lean and adaptable and have a better understanding of the local market,” said Alexandre Marian, a director in the automotive and industrial practice at consultant AlixPartners. “The rental car companies see it as a potential threat. And they should if they want to remain in business.”
